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Feb 21, 2011 at 10:00pm Age: 14 yrs Category: Web Technology By: Charles Coleman Social Media and Networking for BusinessesWithout a question, our use of social media has brought clients through our doors here in Walla Walla, but how can it help you? In this article I will cover the top contender's strengths and weaknesses. To learn which one is best for you and how to evaluate cost per acquisition across the different platforms, we are always available for consultation. Top social media contenders
Facebook: You can set up either a Facebook business account or Facebook personal account. A personal account (by Facebook policy) is restricted to personal use only and cannot be used for business advertisements. A LinkedIn: From the ground up, LinkedIn was built with business networking in mind. It's strength is to help you grow your list of contacts by helping you connect with friends, business acquaintances, former workplace associates and of course your friends from those university days. For some it could be handy to YouTube: Video content is engaging in a way that static content never will be. People can remember video content four or more times better than just reading text on your website. YouTube has made displaying video on your website quite easy. There are multiple Twitter: This social media platform is all about communicating short updates about your company or a focused topic instantly. Social media metric analysisSocial media sites are typically free... but not if you count your time. It does take a considerable amount of time to maintain a successful presence on social media networks. We just look at it as a reinvention of good old face to face networking. That is also free but takes time too :) If you use Finally, to determine if you are having a successful social media campaign, it is necessary use a few tools to determine your return on investment (ROI). Which one is performing better for you and is it reaching your intended audience. Here are some A shameless plugRapidfyre web design, located in Walla Walla, Washington, is a web company devoted to working with other forward thinking businesses. If you'd like someone to manage your web presence and are looking for a capable company in the social media platform, we'd love to talk. |